Södra appoints Magnus Örnberg as new CFO

Magnus Örnberg has been recruited as the new Chief Financial Officer (CFO) of Södra. He has extensive experience in all areas of finance and most recently served as CFO of SAS.

Magnus Örnberg

Magnus Örnberg will take office on 1 May and become a member Södra’s Group Senior Management. Sara Cronholm will continue serving as Södra’s Interim CFO until then.


Magnus studied at the Stockholm School of Economics and has extensive management experience in all areas of finance. He most recently served as CFO of SAS, but has previously held similar roles at both Saab and ABB.

Södra is Sweden’s largest forest-owner association, with 52,000 forest owners as its members.

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