Tag Archives: iPaper

Printed promotions deeply embedded in shopper behaviour

48% of shoppers use printed promotions for making buying decisions every week. And 73% use them more than once per month. The annual European Shopper survey is answered by 7,000 consumers from 8 countries. The European Shopper survey conducted by iPaper in collaboration with Epinion, measures the state of printed promotions every year. In June […]